Your Trusted
Global Partner
Since 2010, the association has served as a trusted China partner for global dietary supplement and nutritional ingredient companies, providing expert regulatory guidance, market intelligence, and strategic marketing solutions that expand members’ products and services on a global scale.
Health Products Association
Health Products Association – Global (HPA-Global) is a U.S.-based, non-profit 501(c)(6) trade association dedicated to advancing the global natural health products industry. Our membership spans the full value chain, including dietary supplements, nutritional and functional ingredients, probiotics, sports nutrition, omega-3s, organic and natural foods, natural and clean-label cosmetics, traditional herbal products, and the service providers that support these industries.
HPA-Global delivers powerful global visibility and business-development opportunities to its members through an extensive international database, a widely read weekly newsletter, the HPA-Global Insights video podcast, and active social media channels—reaching more than 20,000 senior industry professionals worldwide.
A core strength of HPA-Global is its deep expertise in the China market. We provide members with comprehensive, on-the-ground support including market entry strategy, regulatory consulting, product approvals and registrations for both finished products and ingredients, company registration with China’s General Administration of Customs, cross-border e-commerce consulting, distributor and partner identification, and targeted marketing through Chinese-language digital platforms and Beijing Food Safety Magazine.
Through HPA-Global, members gain trusted guidance, unmatched market access, and a powerful platform to expand their presence in the world’s most important natural health markets.
Mission Statement
HPA Global represents leading global dietary supplement, nutritional ingredient, and industry service companies. Our mission is to advance the sustainable growth of the global natural health products industry by delivering strategic business, regulatory, and market-access services that empower our members while promoting the health and well-being of consumers worldwide.
Executive Director Message
Since 1993, I have been actively involved in the dietary supplement industry across retail, international business development, and industry advocacy. What I find most rewarding is working closely with a company’s leadership and operating teams to help achieve their strategic and commercial objectives through practical, results-driven support.
While HPA-Global offers a broad range of member benefits and services, our real value lies in how we engage with each member individually. We do not take a one-size-fits-all approach. Instead, we tailor our resources and expertise to support each company’s specific goals, often going well beyond what is listed in any standard benefits package.
Our unique model provides member companies with coordinated access to both global and China-focused services. In practice, this means I may work with a company’s global headquarters on one initiative while simultaneously supporting its China team on another. Unlike many trade associations that primarily focus on government relations and lobbying, HPA-Global is designed to help members succeed commercially. We operate as an extension of your team—providing market knowledge, regulatory guidance, partner development, and on-the-ground execution to help turn strategy into results, whether globally or in China.
– Jeff Crowther
News & Events
Get the latest news and market intel on China’s natural health product industry
Members/Clients
The Association’s mission and strategic initiatives are driven by the vital support of our members and clients. Our membership continues to expand as industry leaders increasingly leverage HPA-Global’s specialized expertise in the Chinese market and our extensive global marketing reach to facilitate international growth.
Become a Member Today
Join HPA-Global made up of international leading dietary supplement and nutritional ingredient manufacturers. The association works with companies at all stages of business development from companies exploring China for the first time to those with offices, staff and years of experience in country.
Sign Up for the Association’s Weekly Newsletter
Advertise With Us
Showcase your brand to a specialized audience of subscribers and industry executives. Our strategic advertising opportunities are engineered for maximum exposure and influence. Through our established presence on LinkedIn, WeChat, YouTube, and our weekly newsletter, we help your brand bridge the gap between regional and global markets with professional support in both English and Chinese. Contact us for more information: info@hpaglobal.org
