HPA-Global members and industry friends with a strong, differentiated ingredient may want to consider applying for the 2026 SupplySide Global Ingredient Idol competition, taking place during SupplySide Global in Las Vegas. The program gives selected ingredient suppliers an opportunity to present their innovations directly to industry judges and a live audience.

For the supplement competition, SupplySide Global is seeking newly launched ingredients in three categories: longevity, biotics and adaptogens. Eligible ingredients must have been launched after January 1, 2025, and the submitting company must be exhibiting at SupplySide Global 2026. There is no fee to enter.

SupplySide’s editorial team will select three finalists in each category, with finalists notified by October 12. Each finalist will have three minutes to pitch their ingredient on the Innovation Stage, followed by three minutes of questions from the judges. Winners receive a trophy and editorial coverage in SupplySide Supplement Journal, while finalists also gain exposure to potential customers, partners and other industry decision-makers attending the event.

What this means for the dietary supplement industry

For companies with a scientifically supported, commercially relevant and truly differentiated new ingredient, Ingredient Idol can provide valuable exposure at one of the industry’s largest international gatherings. HPA-Global encourages members and industry colleagues who meet the eligibility requirements to consider participating, particularly companies looking to increase awareness of an ingredient among brands, formulators, distributors and other potential partners.

SupplySide Global 2026 will take place at Mandalay Bay in Las Vegas, with education programs October 26–30 and the Expo Hall open October 28–30. Applications for Ingredient Idol must be submitted by September 25.

(Source: supplysideglobal.com & HPA-Global)

If your company is active in the dietary supplement, functional food, ingredient, or health products industry and is not yet a member of HPA-Global, we invite you to consider joining the association. HPA-Global supports members with China and global market intelligence, marketing visibility, industry connections, and access to regulatory support for supplements, ingredients, and related health products in China, the EU, Japan, South Korea, and the U.S. For companies looking to expand internationally and stay ahead of market and regulatory changes, HPA-Global offers one of the best values in the industry. www.hpaglobal.org