About us
Health Products Association
Health Products Association – Global (HPA-Global) is a U.S.-based, non-profit 501(c)(6) trade association dedicated to advancing the global natural health products industry. Our membership spans the full value chain, including dietary supplements, nutritional and functional ingredients, probiotics, sports nutrition, omega-3s, organic and natural foods, natural and clean-label cosmetics, traditional herbal products, and the service providers that support these industries.
HPA-Global delivers powerful global visibility and business-development opportunities to its members through an extensive international database, a widely read weekly newsletter, the HPA-Global Insights video podcast, and active social media channels—reaching more than 20,000 senior industry professionals worldwide.
A core strength of HPA-Global is its deep expertise in the China market. We provide members with comprehensive, on-the-ground support including market entry strategy, regulatory consulting, product approvals and registrations for both finished products and ingredients, company registration with China’s General Administration of Customs, cross-border e-commerce consulting, distributor and partner identification, and targeted marketing through Chinese-language digital platforms and Beijing Food Safety Magazine.
Through HPA-Global, members gain trusted guidance, unmatched market access, and a powerful platform to expand their presence in the world’s most important natural health markets. For a full list of member benefits, visit the Membership section of this site.
Trusted by Members
The Association’s mission and strategic initiatives are driven by the vital support of our members and clients. Our membership continues to expand as industry leaders increasingly leverage HPA-Global’s specialized expertise in the Chinese market and our extensive global marketing reach to facilitate international growth.
Previous and Current Members
Recognized by Industry
In 2023, Nutrition Business Journal (NBJ) recognized Jeff Crowther and HPA-China with its “Efforts on Behalf of the Industry” Award, honoring the association’s long-standing work to support the global dietary supplement and health products industry. The award highlights HPA’s role in helping companies navigate one of the world’s most important and complex markets through regulatory guidance, market intelligence, partner introductions, education, and industry advocacy. This recognition underscores the association’s continued value as a trusted bridge between international health product companies and the evolving China market, while also reflecting its broader mission to promote transparency, trade, innovation, and global industry collaboration.
