SAMR reported that recent food safety sampling covered 2,166 batches, with 42 batches found non-compliant. The notice included examples involving online channels: products sold through Taobao, Douyin, JD, Meituan, and products reportedly purchased through Pinduoduo and resold. Issues included labeling inconsistencies, illegal or excessive colorants, questionable product authenticity, and non-existent labeled manufacturers.

What this means for the dietary supplement industry:
Even though this notice covers food broadly, the platform signal is important: regulators are connecting online channel accountability with product authenticity, labeling, and supply-chain verification. Supplement brands should expect more pressure on platform sellers, distributors, and livestream merchants to prove product origin and compliance. (Source: Chinanews.com.cn & HPA-Global)