DCP Capital Completes Exclusive Investment in Jamieson

With the increasing health concerns of Chinese consumers, the total size of China’s dietary supplement market has exceeded RMB 200 billion yuan (USD $29 billion), making it the second-largest nutritional […]
Mengniu Dairy Enters the Professional Sports Nutrition Market

On February 28, Mengniu Dairy announced through its official WeChat public account that it had entered the professional sports nutrition market and launched two M-ACTION sports protein drinks simultaneously. Aiming […]
2023 White Paper of Dietary Nutrition “Fourth Meal”
Currently, the easiest way to clear hidden hunger is to take scientific nutritional supplements, which have been given with the concept of the “Fourth Meal”. At the “2023 Tmall Global […]
Wedge’s Gross Margin of Probiotic Products Exceeds 88%

In the 2022 annual report, Guang Dong Wedge Co., LTD. disclosed that the company achieved operating revenue of RMB 794 million yuan (USD $115 million), with an increase of 20.97% […]
Douyin Live-Streaming and Case Studies: A Brand Marketing Guide
Douyin Zibo (自播) (Chinese Tik Tok), AKA Douyin live-streaming hosted by the brand, is a trending marketing method in China. In Feb 2022, 50% of the total Douyin sales of […]
TaoXiManMan’s Probiotic Baked Pastry Received Angel Investment
According to iimedia consulting, the Chinese baked pastry market reached RMB 260.08 billion yuan (USD $37.4 billion) in 2021, up 19.9% year-on-year, and is estimated to reach RMB 306.99 billion […]
The First Domestic Group Standard for Postbiotic was Released
The domestic postbiotic market started late and is still in the early stages of postbiotic research, development, and application. On February 21, 2023, the launch of the first domestic “Group […]
Probiotics China News Bites – February 2023

Huacheng Biology and Ausnutria’s probiotics business brand Bioflag have completed a strategic cooperation signing ceremony. It is reported that this strategic cooperation is based on the theme of “Oriental Bacteria, […]
BY-HEALTH and Meituan Maiyao Reached a Deep Strategic Cooperation
On February 15, BY-HEALTH and Meituan held a signing ceremony for the 2023 strategic partnership in Beijing, where the two parties will work together to deepen their cooperation and start […]
Yoplait Launched Vitamin C Probiotic Yogurt
On February 14, Yoplait launched Vitamin C probiotic yogurt, focusing on providing triple protection of health with vitamin C, probiotics, and protein. Each bottle of yogurt contains 10 mg/100 g […]