Our unique model provides member companies with coordinated access to both global and China-focused services. In practice, this means I may work with a company’s global headquarters on one initiative while simultaneously supporting its China team on another. Unlike many trade associations that primarily focus on government relations and lobbying, HPA-Global is designed to help members succeed commercially. We operate as an extension of your team—providing market knowledge, regulatory guidance, partner development, and on-the-ground execution to help turn strategy into results, whether globally or in China.

The global dietary supplement industry continues to grow and has shown remarkable resilience, even during economic downturns. Nowhere is this more evident than in China, where consumer demand for family health and wellness remains strong and continues to expand at double-digit rates despite broader economic challenges. Health is a top priority for Chinese consumers, and spending in this category tends to remain stable even when other areas tighten.

Although the China market offers exceptional opportunity, it is also complex and difficult for international companies to navigate alone. By joining HPA-Global and HPA-China, you gain access to the expertise, resources, and local insight needed to compete effectively and grow with confidence.

I, along with the association’s team, look forward to supporting your company’s continued success. Join today and start reaping the rewards.