HPA-Global Member in the News: TSI Group

Mengniu Yourui has announced an upgrade to its Bone Strength Golden Formula, featuring TSI Group’s myHMB as part of a broader mobility nutrition strategy for middle-aged and older adults in China.

The upgraded formula reflects a growing shift in China’s senior nutrition market from traditional bone-focused products toward more comprehensive solutions that address muscle, joint, and bone health together. According to TSI Group, the new Mengniu Yourui Bone Strength Golden Formula includes calcium HMB paired with whey protein for muscle support, N-acetylglucosamine and sodium hyaluronate for joint support, and colostrum basic protein with a proprietary calcium source for bone support.

This positioning is especially relevant as China’s aging population places greater attention on mobility, independence, fall prevention, and quality of life. While calcium has historically been the dominant ingredient associated with senior nutrition, the industry is increasingly recognizing that muscle preservation is also critical for maintaining strength, stability, and daily function in older adults.

HMB, a metabolite of the amino acid leucine, has been studied for its role in muscle health, including in aging populations. TSI Group also noted that the Mengniu Yourui Bone Strength Golden Formula is China’s first middle-aged and elderly formula milk powder authorized by TSI to use its branded myHMB ingredient.

The launch is a strong example of how China’s healthy aging category is becoming more science-driven, more specialized, and more focused on real-world functional outcomes. Rather than simply offering general nutrition support, leading brands are developing products around specific aging-related needs such as mobility, strength, joint comfort, and independence.

What this means for the health products industry

China’s healthy aging market is moving beyond basic calcium and bone-health positioning toward integrated mobility nutrition. This creates opportunities for ingredient suppliers and finished product brands with clinically supported solutions for muscle, joint, and bone health. For international companies, the Mengniu Yourui and TSI Group collaboration also shows how branded ingredients can be incorporated into mainstream Chinese dairy and nutrition products when the science, positioning, and partner strategy align.

As China continues to age, products that support strength, movement, daily function, and quality of life are likely to become increasingly important across supplements, functional foods, medical nutrition, and specialized dairy products.

(Source: tsigroupltd.com & HPA-Global)

If your company is active in the dietary supplement, functional food, ingredient, or health products industry and is not yet a member of HPA-Global, we invite you to consider joining the association. HPA-Global supports members with China and global market intelligence, marketing visibility, industry connections, and access to regulatory support for supplements, ingredients, and related health products in China, the U.S., and other international markets.