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HPA Global

Niagen Bioscience has Submitted a Panel to SXSW for Consideration

Description

For decades, healthy aging has been measured by appearance. Today, the conversation is shifting to how we feel, function, and thrive over time. Elite athletes specifically have become some of the most influential voices in longevity, extending careers through performance, recovery, and resilience. As consumers adopt that same mindset, wellness has become flooded with unproven biohacking trends and anti-aging promises like at-home injectables. Olympic gold medalist Tara Lipinski, Rob Fried, and Dr. Michael Sagner explore how evidence-based science—not hype—is redefining healthy aging.

Session Takeaways

Takeaway 1: How elite athletes are reshaping the conversation around longevity—and what consumers can learn from their approach to healthy aging.

Takeaway 2: How to distinguish evidence-based advances in cellular health from wellness hype, biohacking trends, and marketing claims.

Takeaway 3: Why the future of healthy aging is about optimizing healthspan and function—not simply looking younger or chasing longevity trends.