TSI Group will bring a hands-on approach to innovation at the 2026 NBJ Summit, giving attendees an opportunity to taste and experience emerging supplement formats rather than simply reviewing specifications and product claims.

Visitors to the TSI booth will be able to sample functional smoothies featuring myHMB® with vitamin D and OptiCreatine™ creatine monohydrate. TSI will also demonstrate convenient creatine formats that can be chewed, sprinkled or mixed into beverages without the gritty texture commonly associated with traditional creatine powders.

Another featured innovation will be FZZR™, TSI’s flexible delivery system that allows consumers to place the product in water as a sparkling beverage, experience a fizzy “buzz” directly on the tongue or chew it as a supplement format.

TSI leaders Larry Kolb, Joe Zhou, Eric Choban and Anne Magne will attend the Summit to meet with industry executives and discuss product development, partnerships and the future of consumer-focused supplement innovation.

About the NBJ Summit

The NBJ Summit will take place July 27–30, 2026, at the Terranea Resort in Rancho Palos Verdes, California. The invitation-only executive retreat brings together senior leaders and decision-makers from the dietary supplement, nutrition and natural products industries for strategic education, market insights and high-level networking. By encouraging discussion around consumer trends, scientific advancement, investment, regulation and product innovation, the Summit helps industry leaders build partnerships and develop strategies that support the continued growth and credibility of the broader natural health products sector.

(Source: tsigroupltd.com, nbjsummit.com & HPA-Global)

If your company is active in the dietary supplement, functional food, ingredient, or health products industry and is not yet a member of HPA-Global, we invite you to consider joining the association. HPA-Global supports members with China and global market intelligence, global marketing visibility, industry connections, and access to regulatory support for supplements, food & supplement ingredients, feed and related health products in China, the United States, the European Union, Japan, and South Korea. Learn more: https://hpaglobal.org/membership/