HPA-Global CONNECT
Your Trusted Partner for Global Market Access and Industry Growth
HPA-Global is an award winning* U.S.-based international health products industry association supporting companies in the dietary supplement, functional food, nutritional ingredient, probiotic, sports nutrition, botanical, and related health products industries.
We help companies stay informed, build valuable industry connections, navigate international markets, strengthen their visibility, and access trusted regulatory support.
Market Intelligence • Regulatory Support • Industry Connections • Marketing Visibility
How HPA-Global Can Help Your Business
Market Intelligence
HPA-Global provides timely, practical intelligence designed to help companies identify opportunities and stay ahead of market and regulatory developments.
Our intelligence includes China and international market updates, regulatory developments, ingredient and product trends, consumer and industry developments, competitive intelligence, member alerts, weekly China Updates, Probiotics China News Bites, and access to HPA-Global intelligence archives.
Our goal is simple: provide information that companies can actually use to make better business decisions.
Regulatory & Market Access Support
International expansion can be complicated. HPA-Global offers members experienced regulatory support for market entry and compliance in key global markets. Support is available for:
China • United States • European Union • Japan • South Korea • Other International Markets
Areas of support may include product registration, ingredient compliance, labeling, market-entry strategy, cross-border e-commerce, general trade, regulatory assessments, and other compliance-related questions.
Marketing & Industry Visibility
Being connected to the industry is important. Being visible to the industry is equally important.
HPA-Global helps member companies increase their visibility through HPA-Global newsletters, LinkedIn, WeChat, member news, video podcast interviews, conference exposure, industry partnerships, educational content, and other promotional opportunities.
For international companies entering new markets, HPA-Global can also provide a trusted third-party industry platform to help introduce your company, products, technology, and expertise to the broader health products industry.
Business Development & Strategic Connections
Relationships remain one of the most valuable resources in the health products industry.
HPA-Global helps facilitate connections between supplement brands, ingredient suppliers, manufacturers, distributors, regulatory experts, testing and certification companies, service providers, buyers, industry organizations, and potential strategic partners.
We do not simply provide information. We work to help members identify the people, companies, and resources that may help move their business forward.
Cross Border E-Commerce – One of a Kind Opportunity
Deep China Expertise. Broader Global Reach.
China remains one of HPA-Global’s strongest areas of expertise.
In fact the association used to be called “HPA-China”. HPA-Global has spent many years helping international companies better understand China’s dietary supplement, health food, ingredient, and consumer health market.
Our China capabilities include regulatory intelligence, market-entry guidance, cross-border e-commerce information, industry connections, Chinese-language communication, WeChat social media outreach, supplier and distributor connections, and ongoing monitoring of market and regulatory developments through our weekly “China Updates”, monthly “Probiotics China News Bites” and monthly market intelligence report “The China Supplement Edge” organized with our partner Kungfu Data. CLICK BELOW FOR A OLDER SAMPLE
At the same time, HPA-Global continues to expand its support across other important international markets, including the United States, Europe, Japan, South Korea, and the broader Asia-Pacific region.
Who We Work With
HPA-Global supports companies and organizations throughout the global health products industry, including:
Dietary Supplement Brands • Nutritional Ingredient Suppliers • Botanical & Herbal Ingredient Companies • Probiotic Companies • Functional Food & Beverage Companies • Sports Nutrition Companies • Contract Manufacturers • Testing & Certification Companies • Regulatory & Compliance Firms • Technology Companies • Industry Service Providers
Whether your company is looking for market intelligence, regulatory support, business development, international expansion, cross border e-commerce or greater industry visibility, HPA-Global can help connect you with the resources you need.
Why Companies Work With HPA-Global
Personalized Support
HPA-Global is intentionally structured to provide members with direct access and practical support. We work closely with companies to understand their goals, challenges, and international business priorities.
Market Entry
The Association’s unique one of a kind cross border e-commerce (CBEC) platform with its strategic partner Crossterra. This system brings member’s finished natural health products directly to Chinese customers at a fraction of the normal startup fees required to open a stand alone CBEC channel in China.
HPA-Global also offers reliable consulting providing members with every option available for market entry including product approvals, registrations, customs requirements, business structure, distributor and in country partner models, or sole control by setting up a member’s office and on the ground team.
International Industry Experience
Our experience spans China, the United States, Europe, Japan, South Korea, and other important health products markets.
Industry Connections
HPA-Global brings together relationships developed over decades across the dietary supplement, nutritional ingredient, regulatory, manufacturing, and consumer health industries.
Practical Market Intelligence
We focus on information that can help companies identify opportunities, understand regulatory developments, evaluate markets, and make better strategic decisions.
Marketing Visibility
Members have opportunities to build awareness through HPA-Global’s newsletters, LinkedIn network, WeChat audience, video content, events, industry partnerships, and other communications platforms.
Membership Options
Industry Access
Individual: $150/year
Corporate: $600/year
Designed for professionals and companies that want consistent access to HPA-Global market intelligence.
Includes weekly China Updates, Probiotics China News Bites, access to intelligence archives, member news, industry information, and member discounts.
Strategic Intelligence
$1,250/year
Designed for companies that want deeper market intelligence and strategic guidance.
Includes Industry Access benefits, the HPA-Global Annual China Report, and a 60-minute strategic consultation.
Strategic Council
$10,000/year
HPA-Global’s highest level of membership, limited to a maximum of 20 companies.
Strategic Council members receive enhanced strategic support, two advisory sessions, video podcast opportunities, LinkedIn and WeChat amplification, international industry exposure, access to regulatory partners, member branding opportunities, and additional benefits.
Meet Jeff Crowther
Executive Director, HPA-Global
Jeff Crowther has worked in the international health products industry since 1993 and spent 14 years living and working in China, including Beijing, Tianjin, and Shanghai.
Through HPA-Global and HPA-China, Jeff works with dietary supplement brands, ingredient companies, manufacturers, regulatory firms, service providers, and other health products companies seeking market intelligence, industry connections, regulatory resources, marketing visibility, and international growth opportunities.
His focus is helping companies better understand international markets and connecting them with the people, information, and resources that can help move their business forward.
Powerful One Two Punch for Global Access
HPA-Global’s strategic partnership with Platinum Member CIRS creates a powerful one-two punch for companies navigating the global dietary supplement and natural health products industry.
HPA-Global brings the commercial side of the equation—deep industry relationships, market intelligence, business development insight, international networking, member visibility, and decades of experience connecting companies across the U.S., China, and other key global markets.
CIRS brings the regulatory and technical strength—specialized expertise in compliance, product registration, scientific review, ingredient and formulation requirements, labeling, and market-entry regulations, supported by an experienced team with strong on-the-ground capabilities in China and beyond.
Together, HPA-Global and CIRS combine market access with regulatory execution, helping companies not only understand where the opportunities are, but also what it takes to enter those markets correctly and efficiently. It is a uniquely complementary partnership that gives HPA-Global members access to both the business intelligence and regulatory expertise needed to compete and grow internationally.
Expand Your Global Opportunities
Whether you are entering a new market, looking for regulatory guidance, searching for strategic partners, increasing your company’s industry visibility, or simply trying to stay ahead of international market developments, HPA-Global is here to help.
Let’s connect and discuss how HPA-Global can support your business.
*2011 U.S. Department of Commerce – Award for Achievement In Trade
*2014 Nutritional Outlook Magazine Best of 2014 Award
*2023 Nutrition Business Journal – Efforts on Behalf of the Industry Award