GOED Video Interview: HPA-Global’s New Direction and Latest on China’s Supplement Industry

On May 21, 2026 The Global Organization of EPA & DHA’s Managing Director Ellen Schutt interviewed HPA-Global’s Executive Director Jeff Crowther about the association’s new name and new direction it […]
China to Restrict Medical Insurance Personal Account Payments for Health Supplements
China’s National Healthcare Security Administration and Ministry of Finance have issued new guidance requiring provincial medical insurance departments to establish unified “white lists” for products that can be purchased through […]
China’s Low-GI Food Market Gains Momentum as Major Companies Expand Product Development
China’s low-GI food market is attracting growing attention from consumers, researchers and major food companies as blood sugar management becomes a larger part of the country’s health and nutrition discussion. […]
“Dr. Fifth” Launches Four Functional Probiotic Products in China
Hangzhou Little Rubik’s Cube Biotechnology has launched four new functional probiotic products under its Dr. Fifth brand, marking the company’s first major move into China’s gut health market. The company, […]
China’s 618 Shopping Festival Highlights AI, Trust and a New Growth Model for Supplements
China’s 618 shopping festival is becoming less about deep discounts and more about AI-driven retail, user trust and long-term brand growth. Major platforms including JD.com, Taobao and Douyin are using […]
Tmall Health Launches “Health Supplement Trust Alliance” with Leading Brands
Tmall Health has joined with more than a dozen leading domestic and international health supplement brands to launch the “Health Supplement Trust Alliance,” signaling a stronger push toward quality, traceability […]
Master Kong’s Befit Launches Collagen Peptide Floral Waters

Master Kong’s Befit brand has launched two new functional beverages: Collagen Peptide Rose Water and Collagen Peptide Jasmine Water, reflecting China’s growing interest in beauty-from-within and light functional drinks. The […]
WonderLab Launches EASY100 PRO™ Probiotic for Holistic Self-Regulation
Recently, WonderLab officially launched its new EASY100 PRO™ probiotic product. The new product features an innovative Corti-Slim™ formulation technology and contains 30 billion high-activity probiotics together with phosphatidylserine (PS) as […]
Chinese Candy Brand’s Health Pivot Highlights Compliance Risks in Functional Foods
Chinese media reports have raised questions over the health product expansion of Kaiyikang, a health nutrition brand under veteran candy company Ma Dajie Group. The reports claim that some Kaiyikang […]
Taiwan Issues Announcement on the “Guidelines for Food Advertising Compliance Counseling”
On May 19, 2026, the Taiwan Food and Drug Administration under the Ministry of Health and Welfare issued an announcement on the Guidelines for Food Advertising Compliance Counseling. The purpose […]